Professional Practice Architecture Practice Test

In a scenario where an Architect allowed a writer friend to solicit advertisers under his name, what is the potential issue?

1. Nothing is wrong with the arrangement.

2. The Architect is liable for improper use of his name.

3. The writer should have verified the advertisers.

4. The advertisers must be held accountable.

The correct answer is: The writer should have verified the advertisers.

In this scenario, the primary concern revolves around the professional responsibility and ethical obligations of the Architect. By allowing a writer friend to solicit advertisers under his name, the Architect may not maintain control over the content and quality of the advertising efforts. This poses a risk because the credibility and reputation of the Architect's name are now tied to actions taken by someone else. Choosing to focus on the role of the writer in verifying advertisers does not address the central issue at hand, which is the Architect's own responsibility for what is done in their name. In professional practice, an Architect must ensure that any representations made in their name adhere to ethical standards and accurately reflect their professional integrity. The potential for misrepresentation or associating with questionable advertisers can have long-term implications for the Architect's reputation, as well as potential legal liabilities associated with endorsements or sponsorships. Thus, the core issue lies in the misuse of the Architect’s name, making it essential for the Architect to ensure that all activities conducted under their name are appropriate and vetted, thereby accepting a degree of liability for the actions taken by others on their behalf.